Certified Marketing Specialist

Industry Designation
Website: http://www.the-cma.org
For information and to apply: 416.644.3761 or toll-free 1.800.267.8805, ext. 240
E-mail: gjanes@the-cma.org
Location: All classes are held at Lincoln Park Campus, Mount Royal University

FREE!
Information Night
Certified Marketing Specialist
Date: Tue., Sept. 14
Time: 6-8 p.m.
Interested in finding out more about the Certified Marketing Specialist designation? Attend this free information session. Presenters will be available to answer your questions.
To register for Info Night: Call 403.440.5665 or e-mail us with your name and state that it is for the Certified Marketing Specialist Info Night.

CERTIFIED MARKETING SPECIALIST SCHEDULE

	Fall '10 (Sept.-Dec.)	Winter '11 (Jan.-April)	Spring'11 (May-June)
Integrated Branding Certificate	•
Advertising & Media Certificate		•
E-Marketing Certificate		•
Direct Marketing Certificate
Marketing Math Seminar
The above schedule is subject to change. Courses start on various dates within each semester.

The Canadian Marketing Association and Mount Royal University Continuing Education have joined together to offer in-class instruction of the CMA Professional Marketing Certificate courses.

The Canadian Marketing Association has established an industry designation for marketing professionals - Certified Marketing Specialist. To be awarded this designation, marketers need to successfully complete the following CMA certificate courses.

Required for the designation:

Advertising and Media
Direct Marketing
Integrated Branding
Marketing Math seminar

Plus one of the following additional courses

E-Marketing
Customer Insight through Research and Analytics
Promotions

The suggested time frame for completion of all of the requirements is two years. You may also register in individual courses of interest.

There is an attendance requirement for these courses. The team presentation class and the final exam are mandatory. All coursework must be completed in the required time frame. Coursework includes team assignments and a three-hour written final examination. Students must achieve a final overall mark of 60% and obtain a minimum mark of 50% on each final examination in order to qualify for a certificate pass. This program has a 99% success (graduation) rate.

Certificate Courses

Integrated Branding Certificate
This course is designed to help marketing professionals enhance their ability to understand and manage key elements of a strong brand strategy and develop and execute a successful brand plan. In a marketplace that is becoming more and more tied to the power of the brand, developing strong competitive differentiation is key. Learn to design and implement both strategic and tactical integrated branding programs that will increase the value of your organization’s brand and business.
Note: Registrants must have at least three years of marketing experience to enrol in this course.This course qualifies towards the CMS Certified Marketing Specialist designation (see above for details).

33 Hours
Subject code: XMKT 10002

CMA Member Fee: $1,895+GST
Non-Member Fee: $2,435+GST
Group discounts are also available.

11 classes

Oct. 5-Nov. 30
Oct. 23, Nov. 13

6:30-9 p.m.
9 a.m.-2 p.m.

Tue. &
Sat.

IMPORTANT! Register directly through the Canadian Marketing Association. See contact information above.

Advertising and Media Certificate coming Winter 2011!